Can P&G make money in places where people earn $2 a day? - Fortune
Great article on how people who make 135$ dollars a year, still spend 1.5$ on shampoo - to look pretty for their husband, i.e. how to market to the poorest of the poor.
Great article on how people who make 135$ dollars a year, still spend 1.5$ on shampoo - to look pretty for their husband, i.e. how to market to the poorest of the poor.