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Real Evidence for Diets That Are Just Imaginary - NYTimes.com

When people imagined themselves eating M & M’s or pieces of cheese, they became less likely to gorge themselves on the real thing.

you get habituated to a food as you eat it.

habituation to food can occur simply by thinking about eating

These experiments are pretty damn cool - the idea is that if you imagine yourself eating certain foods, then all of a sudden you don’t want to eat them anymore, and in that way you can steer yourself away from unhealthy foods. Whole article is good. The psychology of it is a bit mind blowing - never thought about appetite this way.

Your Body Shape Determines What Diet Will Work For You, low fat or low carb, based on your insulin sensitivity

People who rapidly secrete a lot of insulin after eating a little bit of sugar tend to carry their excess weight around their waist—the so-called apple shape. People who secrete less insulin carry their excess fat around their hips—the pear shape. Those differences are more than aesthetic. The study found that high-insulin, apple-shaped people will not lose as much weight on a diet that restricts fat calories as they will on a low-glycemic-load diet—one that restricts simple carbohydrates from sugary and starchy foods like cookies and potatoes. Low-secreting, pear-shaped people will do equally well on either type of diet. But the results went deeper than simply how much weight was lost. Over the course of six months, high-secreting, apple people lost an average of 6 kg on a low-glycemic diet and just 2.3 kg on a low-fat diet. Low-secreting, pear people lost about 4.5 kg on both diets. At the end of 18 months, however, the pear-shaped people had gained back half of the weight they had lost on either diet. Apple-shaped people gained back almost 1.4 of the 2.3 kg they lost on the low-fat diet but kept off all the weight they lost on the low-glycemic diet.

http://www.time.com/time/specials/2007/article/0,28804,1626795_1627112_1626457,00.html